Monthly Archives: October 2010 – The Scoop on BCAA’s

Hello Fitness Enthusiasts,  today we will explore the importance of BCAA’s (branched chain amino acids) and the effect they have when absorbed in the body.

BCAA’s consists of the three unique and essential amino acids:  Leucine, Isoleucine, and Valine.  These are naturally occurring molecules that your body uses to build muscle proteins.  Specifically speaking,  BCAA’s are the only amino acids that are metabolized directly in muscle tissue and help to prevent muscle breakdown, promote muscle protein synthesis,and provide fuel for muscular energy.  They also aid in speeding muscle recovery, enhance endurance and promote anabolic hormone production.

BCAA’s are found in protein rich foods.  As a convenience, BCAA’s can also be implemented into your daily meal planning regime through supplementation.  You can find many different sources of these important amino acids, but there is one of many brands that’s very popular with many athletes.  *For a limited time, we are offering FREE SHIPPING with any purchase of AST products.  Just enter the code:  BCAA at the coupon section at checkout.

* Offer expires on 11/30/2010.


The ABC’s Of Diet and Nutrition

Hello fitness enthusiasts, this is where the rubber meets the road on our journey to proper diet and nutrition. Let’s start the ignition with the ABC’s of nutrition and supplementation.  Nutrition and exercise as we know goes “hand in hand” or “tongue in cheek.”

A great way to compliment a strenuous workout is to follow-up with exact amounts of time based supplements followed by a proper meal plan. Timing is the key here, so you should plan ahead.  A quick or fast digesting protein is ideal after exercise, especially if your goals are to maintain lean body mass. Whey protein is an excellent source and many brands contain high amounts of protein, low amounts of fats, sugars, and carbohydrates.  If your goal is to lean out, this would make an excellent choice.  On the other hand,  if your goal is to put on mass, then you should consume whey protein with vast amounts of carbohydrates and low amounts of sugars and fats.

There are many brands of proteins on the market, but one that’s popular with many is Apex Fit. This whey protein comes in many variations and flavors.  For a limited time, the first 3 subscribers to the blog will receive a free container of  Vanilla Apex protein  (yes, I did say free). Subscribe to our blog, then visit, click on the “contact us link” and enter “blog” in the subject field.  That’s it!

*The Promotion for the FREE Vanilla Apex Fit protein ends October 31,2010.*